“The world is not only stranger than we imagine, it is stranger than we can imagine”. John Burdon Sanderson Haldane
A decentralized system bestows control among various parties. The main benefit of tokens is the alignment of incentives between the participants of an ecosystem. Imagine your company’s actions made tokens and put on Blockchain as a cryptocurrency. The founders and investors would earn money and, if you decide to involve your clients, so would they.
When a company has become a community and the community a company, as is the case in social media, a marketplace or a bank, the company can choose to tokenize; meaning, convert their actions into tokens and give the community a bit of value that keeps it alive. Tokenization can be a way of ending monopolies where power is centered on a few and decentralizing, distributing this power with all users that generate value for the company. Finally, you will be able to freely commercialize your tokens in a global and decentralized network. Once the parts are connected, prices are communicated and orders generated between them, creating a Smart Contract within the Blockchain.
Tokenization of enterprises would bring transparency to obscure sectors that generate high levels of dissatisfaction in their users, reduce fraud, and free up new business models, creating a balance between business building and community building.